As the Interactive Marketing Specialist for Seattle-based Swedish Medical Center, Dana Lewis is sufficiently experienced in social media and knows how to connect with diverse audiences in different places.
At a recent guest lecture at the University of Oregon, Lewis explained some important strategies to build and maintain relationships with your community through social media:
- Be present. Make yourself known to your community via Twitter, Facebook, livestreams, live chats, videos, etc.
- Listen. You won’t understand the needs of your community if you don’t take the time to listen to its concerns.
- Engage. Start conversations. Ask questions. Spend time actively connecting and conversing with your audience.
You are the biggest obstacle you have. Don’t be afraid to be a part of your community. Jump in.