Tag Archives: community

PR Intern at Ophelia’s Place

I recently began an internship at Ophelia’s Place (OP), a nonprofit organization in downtown Eugene, Ore., that focuses on providing young women with services and support.

The organization offers a wide range of services including skill building, counseling, education, and leadership opportunities. OP also partners with middle schools and high schools in the Eugene area, to provide classroom presentations that focus on the impact of media on body image and gender identity, healthy relationships and dating violence, and bullying, discrimination, sexual harrassment and how to be a helpful bystander.

Since I hope to find a career in nonprofit PR after I receive my bachelor’s degree, I thought this would give me experience working for a nonprofit organization.

OP has a public relations plan, but my goal while I am here for the next year is to help update it and gain more followers via Facebook and increase awareness of the organization, especially from middle school and high school girl. Another goal is to increase the number of media contacts and possibly have a story done in a local paper about the organization, so I am in the process of developing a media kit.

Hopefully my schooling up to this point has provided me with enough knowledge and strategy to help this organization gain awareness and followers!

Like Ophelia’s Place on Facebook:


Or, visit its website: http://www.opheliasplace.net


Know Your Audience: Tips on Developing Relationships with the Help of Social Media from Dana Lewis

As the Interactive Marketing Specialist for Seattle-based Swedish Medical Center, Dana Lewis is sufficiently experienced in social media and knows how to connect with diverse audiences in different places.

At a recent guest lecture at the University of Oregon, Lewis explained some important strategies to build and maintain relationships with your community through social media:

  • Be present. Make yourself known to your community via Twitter, Facebook, livestreams, live chats, videos, etc.
  • Listen. You won’t understand the needs of your community if you don’t take the time to listen to its concerns.
  • Engage. Start conversations. Ask questions. Spend time actively connecting and conversing with your audience.
During the lecture, Lewis recalled a story about severe weather conditions affecting the greater Seattle area last January. Through the use of social media, in this case Facebook, Swedish doctors alerted their patients of potential weather hazards and let them know that Swedish was operating as usual. If Swedish’s communications team wasn’t using social media and actively engaging, listening and being present for its community, it probably wouldn’t have been effective in getting the word out.


You are the biggest obstacle you have. Don’t be afraid to be a part of your community. Jump in.