Know Your Audience: Tips on Developing Relationships with the Help of Social Media from Dana Lewis

As the Interactive Marketing Specialist for Seattle-based Swedish Medical Center, Dana Lewis is sufficiently experienced in social media and knows how to connect with diverse audiences in different places.

At a recent guest lecture at the University of Oregon, Lewis explained some important strategies to build and maintain relationships with your community through social media:

  • Be present. Make yourself known to your community via Twitter, Facebook, livestreams, live chats, videos, etc.
  • Listen. You won’t understand the needs of your community if you don’t take the time to listen to its concerns.
  • Engage. Start conversations. Ask questions. Spend time actively connecting and conversing with your audience.
During the lecture, Lewis recalled a story about severe weather conditions affecting the greater Seattle area last January. Through the use of social media, in this case Facebook, Swedish doctors alerted their patients of potential weather hazards and let them know that Swedish was operating as usual. If Swedish’s communications team wasn’t using social media and actively engaging, listening and being present for its community, it probably wouldn’t have been effective in getting the word out.


You are the biggest obstacle you have. Don’t be afraid to be a part of your community. Jump in.


About cykada

A student in the School of Journalism and Communication at the University of Oregon working towards a Bachelor of Arts degree in journalism, majoring in public relations and minoring in communication studies and French. View all posts by cykada

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: